Trade & sourcing
From Japanese, Taiwanese and European alcoholic beverages to non-alcoholic drinks, IP-based products and apparel, we connect sourcing, international trade and distribution for each market.
Explore our work
01 / OUR PURPOSE
Bridging the world. Our founding purpose.
Founded in Yokohama in 2019, WAIN99 works from Japan and Taiwan across alcoholic and non-alcoholic drinks, IP-based products and apparel, bringing products and brands to new markets.
Taiwan and other overseas markets: Japanese alcoholic beverages, IP-based products and European alcoholic beverages.
In Japan: Taiwanese alcoholic beverages, IP-based products and European alcoholic beverages. Our business also includes non-alcoholic drinks and apparel.
Trade is a meeting of people and cultures. We listen to makers and work with local partners to find a meaningful place for their products.
OUR STRENGTHS
A small team. A world of understanding.
With bases in both Japan and Taiwan, WAIN99 brings together Japanese, Taiwanese and Malaysian team members, each contributing their understanding of language and culture.
Support in Japanese, Chinese, English, Cantonese and Malay.
From the first idea to its audience.
Our bases in Japan and Taiwan connect producers and creators with local customers through one coordinated process.
Producers & creators
↔WAIN99
Japan–Taiwan bases × multilingual team
↔Japan–Taiwan bases × multilingual team
Stores · online · events · fans
- Plan & select
- Coordinate & approve
- Localize & trade
- Distribute & sell
We combine the steps needed for each product and market, bringing local feedback into the next idea.
02 / OUR PRACTICE
Select. Connect. Go further.
Local distribution & retail
Bringing products to local audiences through bars, restaurants, specialist venues and our Xiaojiuya store in Taiwan.
Explore our workProduct concepts & IP collaborations
We develop products and IP collaborations across alcoholic and non-alcoholic drinks, merchandise and apparel, connecting products with creative worlds.
Explore our workEvents & cultural exchange
Sharing craft and context through exhibitions, tastings and learning sessions that bring makers closer to their audience.
Explore our workLet’s discuss a partnership
Producers, rights holders, venues and organisers: bring your expertise and let’s find a meaningful way to work together.
03 / PLACES & PEOPLE
Distinctive places. Connections across borders.
Japan — At the source
Our work begins with the craft, ingredients and sense of place behind each product.
Taiwan — Meet us at Xiaojiuya
Xiaojiuya is our meeting point with local customers, connecting Taiwan with the cultures of Japan and Europe.
Southeast Asia — the Philippines & Malaysia
Our regional scope includes the Philippines and Malaysia. We consider local language, culture and the right approach for each product and brand.
Europe — Craft & culture
From Italy and Belgium, we build connections with Japan and Taiwan through a shared appreciation of food culture and craft.
PLACES / CRAFT / CONNECTIONS
Understand a place. Discover how to connect.
Historic streets, contemporary skylines, craft and retail spaces: a closer look at the places we connect.
These photographs introduce local places and drinks-making culture, with locations and dates where known.
04 / OUR JOURNEY
Built through real encounters.
- 2019
Founded in Yokohama
Wain 99 Trading LLC was established on 13 May, beginning its work connecting Japan and Taiwan.
- 2025
A local home: Xiaojiuya
Xiaojiuya in Taipei serves as our directly operated space for discovering products and culture in Taiwan.
- Today
Across Japan, Taiwan, Southeast Asia and Europe
Continuing the exchange through trade, local distribution, product concepts and IP collaborations.
05 / OUR VALUES
What stays with us.
People & families first
Respecting our people and their families as the foundation of a lasting business.
Act today, build tomorrow
Listening carefully and turning ideas into practical action, one step at a time.
Civility & trust
Treating every relationship with respect through our words, attitude and actions.
MESSAGE FROM OUR FOUNDER
A wider audience for undiscovered value.
The idea began while studying in the United States and seeing how Japanese products were appreciated abroad. Experience in customs brokerage, manufacturing and trading followed, leading to WAIN99. The wish to connect Japanese makers with overseas audiences remains at the heart of our work.
Yusuke Inoue · Representative
06 / COMPANY PROFILE
Company profile
- Company
- Wain 99 Trading LLC
- Established
- 13 May 2019
- Representative
- Yusuke Inoue
- Japan office
- 4-152-2 Ushiodacho, Tsurumi-ku, Yokohama, Kanagawa 230-0041, Japan
- Taiwan location & store
- Xiaojiuya · 小九屋
No. 15, Lane 16, Songjiang Road, Zhongshan District, Taipei, Taiwan
View map ↗
WAIN99 / NEWS
What's New
Product announcements and event news.
WAIN99 / CAREERS
Careers
See our recruitment page for open positions, requirements and how to apply.
LET’S CONNECT
Start a conversation.
For trade, market development, product ideas and collaboration enquiries, we would love to hear from you.
Email our team ↗Please include your name, company, target region and enquiry.