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WAIN99 / TAIWAN

Bring your Taiwan brand
to Japan and beyond.

For Taiwan-based producers, brands, creators and businesses exploring Japan and other markets. Start with how to present your offer, potential channels and collaboration opportunities. Early-stage ideas are welcome.

Taiwan-based producers / brands / creators / businesses exploring Japan and overseas

Start a conversation ↗
Pan Piano collaboration gin and merchandise
01

Make the offer clear

Share what makes the product or creative work distinctive: taste, craft, design or story. We shape a proposition that a prospective trade partner and audience can understand.

  • Product or creative portfolio
  • Current audiences and channels
  • Brand values to preserve overseas
02

Find a direction in Japan

Explore appropriate directions in Japanese hospitality, retail or collaboration. Japanese-language presentation and a clear use case help establish a productive trade conversation.

  • Japanese-language brand presentation
  • Channel and audience fit
  • Materials for trade discussions
Illustrated Pray for Ukraine product packaging
Bring your Taiwan brand to Japan and beyond.
03

Explore creative collaborations

Explore products, merchandise and events that fit the creative world. WAIN99 acts as the licensee for both the Annin Miru and Pan Piano collaborations.

  • Projects at different scales
  • Product fit and creative approval
  • Markets, duration and responsibilities
04

Scope the wider opportunity

For markets including Europe, we begin with the country, product, quantities and practical work involved, then agree a scope suited to your brand and capacity.

  • Countries and channel direction
  • Supply, transport and documentation
  • A staged market plan

From first conversation to launch

  1. 01

    Understand the product

    Share the product range, intended countries and current route to market.

  2. 02

    Identify a route to market

    Discuss channel fit, audience and positioning.

  3. 03

    Define the scope

    Review specifications, supply, responsibilities and commercial terms.

  4. 04

    Prepare the introduction

    Prepare materials and introductions within the agreed scope.

Questions before we begin

Can we enquire at the idea stage?

Yes. Tell us what is decided and what you would like to explore.

Can you help prepare Japanese-language materials?

Yes, subject to discussion. We review the product or property, audience and use cases, then define an appropriate scope for Japanese-market materials.

Can you introduce Japanese venues or companies?

We assess whether an introduction is appropriate after reviewing the product, market and supply conditions. Meetings, adoption and launch are not guaranteed.

Are overseas expansion results guaranteed?

No. We can assess research, preparation and possible introductions, but licences, contracts, distribution, unit sales and revenue are not guaranteed.

Your next market starts with a conversation.

A useful starting brief

Business, brand or property / website / objectives in Japan or overseas / markets / capacity / rights relationship / timing

Start a conversation ↗

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