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WAIN99 / TRADE

Bring a sense of place
to a new market.

Based in Japan and Taiwan, WAIN99 works across international trade, products and brands. In Taiwan and other overseas markets, we offer Japanese alcoholic beverages, IP-based products and European alcoholic beverages. In Japan, our range includes Taiwanese alcoholic beverages, IP-based products and European alcoholic beverages. Our business also encompasses non-alcoholic drinks and apparel.

Breweries and distilleries / non-alcoholic and apparel brands / IP holders / importers and distributors

Start a conversation ↗
Grappa bottles on the shelves inside De Negri in Italy
01

Working with Japanese producers

We start with the flavour, production method and story behind a drink. Conversations may cover an existing range or a collaboration with a rights holder. The publicly announced Annin Miru project with Meiri Shurui and WAIN99 is one example of this connection.

  • Product and brand positioning
  • Target audience and serving occasions
  • Product information, shipment planning and launch preparation
02

Local context in Taiwan

Our Taiwan work connects wholesale conversations with bars, restaurants and specialist shops, alongside Xiaojiuya in Taipei. We look at a venue’s concept, food and serving style to shape a useful introduction, supported by product information and potential tastings.

  • Venue-specific product introductions
  • Traditional Chinese information and cultural context
  • Potential introductions through Xiaojiuya and partners
De Negri Graspamaro bottles on a shelf
Bring a sense of place to a new market.
03

European connections

We welcome European drinks producers, importers and distributors interested in Japan or Taiwan, as well as brands exploring Europe. The starting point is specific: destination country, product fit, prospective channels and supply conditions.

  • European products for Japan and Taiwan
  • Japan- and Taiwan-based brands exploring Europe
  • Joint projects linking producers, distribution and hospitality
04

Planning beyond the first shipment

We want to explore how a product can earn a place on a menu or shelf beyond its launch. Regular listings, seasonal ideas and serving suggestions can all be part of the discussion. Quantities, timing and commercial terms are agreed for each product and market.

  • Agree how the brand is presented
  • Confirm supply and listing conditions
  • Plan ongoing presentation and serving ideas

From first conversation to launch

  1. 01

    Understand the product

    Share the product range, intended countries and current route to market.

  2. 02

    Identify a route to market

    Discuss channel fit, audience and positioning.

  3. 03

    Define the scope

    Review specifications, supply, responsibilities and commercial terms.

  4. 04

    Prepare the introduction

    Prepare materials and introductions within the agreed scope.

Questions before we begin

Can a small producer get in touch?

Yes. Product character and market fit matter alongside scale. Tell us about production capacity and any export experience.

Can we enquire without export experience?

Yes. We review specifications, capacity, target markets and available materials, then define the preparation and support we can consider. Export or sales outcomes are not guaranteed.

Can you introduce buyers or distribution partners?

We assess whether an introduction is appropriate after reviewing the product, market and supply conditions. Meetings, listings and sales volumes are not guaranteed.

Does an enquiry always lead to a transaction?

No. Licensing, quality, pricing, supply capacity and each party’s interest must be confirmed before any next step is agreed.

Let’s find the next audience for your product.

A useful starting brief

Company and brand / product URL / target markets / indicative quantity / timing / project outline

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