Q-NaBig ice waters the drink down less
The same amount of ice behaves differently depending on its size. Crushed ice has far more total surface touching the drink, so it melts fast and dilutes fast. A large block keeps its cooling power and lasts. If you are drinking something on the rocks slowly, use big ice; for a sour you will finish quickly, small ice is fine. Ice from a standard household tray is small and full of bubbles, so one larger mould is a cheap change you can taste. Even just swirling the ice once and tipping out the melt water sharpens the first mouthful.
Q-NaA narrow rim keeps the aroma in
Glass shape is not decoration. A bowl that widens and then narrows at the rim lets the rising aroma gather at the top, so more of it reaches your nose. Use that shape when you want to look closely at a whisky or a sake. A wide-mouthed glass lets aroma escape, but it also lets the alcohol's sharpness escape, which suits highballs and water-cut drinks you will drink more of. Pour the same drink into both and even the taste seems to change. Thin glass feels lighter on the lip; thick glass keeps the warmth of your hand away from the drink.
Q-NaCold pulls back both sweetness and smell
As the temperature drops, aroma compounds stay put and sweetness registers less. That is why chilling works when you want to play down rough edges and drink something crisp. The reverse also holds: if you want the aroma and savour, let it warm a little. A drink often opens up a few minutes out of the fridge rather than straight from it. It is also why a cheap bottle tastes better cold. Treat temperature as a dial you control, not a rule to follow. Split one bottle over two evenings, chilled and at room temperature, and the difference is plain.
Q-NaPour soda down the glass, not onto the ice
Soda poured hard onto ice bursts its bubbles right there and loses its fizz. Tilt the glass and let the soda run down the inside wall instead, and far less escapes. Keep the soda properly cold as well: cold liquid holds gas better, so lukewarm soda has lost the argument before you pour. Over-stirring afterwards costs you the same thing. When the bubbles last, the drink still feels the same on the final sip as it did on the first. One part spirit to three or four parts soda is a good starting point, and the ice shifts it as well.