01
At the start of a meal
Begin lightly when you want to open the table and the conversation.
- Start with preference
- Look for bright citrus, rice or herbal notes, or the lift of carbonation.
- What to check
- Read whether the flavour stays in balance with food and whether aroma remains when chilled.
Read about serving sake →
02
With grilled or deeply savoury food
When you want the drink to stand beside char, smoke and sauce.
- Start with preference
- Consider whether barrel, roast, sweet-potato or grain-like notes appeal to you.
- What to check
- Compare aroma and sweetness with the food’s intensity, not ABV alone. Check whether water or soda serving is suggested.
Explore whisky →
03
With seafood or vegetables
When you want to keep the ingredients’ aroma present while enjoying the drink’s shape.
- Start with preference
- Choose a direction: clean finish, fruit or herbal aroma, or the softer character of rice.
- What to check
- Decide whether you want aroma to lead or a chilled, quieter companion to the dish.
Explore gin →
04
When friends gather
When different preferences are part of the enjoyment.
- Start with preference
- Ask each person briefly about sweetness, carbonation, aroma and whether they want alcohol.
- What to check
- Compare shareable sizes, flexible serves and alcohol-free options together.
Browse products →
05
Choosing a gift
Start with the recipient’s favourite kind of time, before the brand.
- Start with preference
- Think about everyday food, favourite aromas, serving size and whether the packaging will be enjoyed too.
- What to check
- Before ordering, check size, packaging, availability by region and delivery terms on the product page.
See products and terms →
06
After dinner or with dessert
For a slower ending to the table, centred on sweetness and aroma.
- Start with preference
- Begin with fruit acidity, honey-like sweetness, or notes of cacao and coffee.
- What to check
- Consider the balance of sweetness and acidity with the dessert, and whether a small serve lets the aroma show.
Explore umeshu and fruit drinks →
07
Making cocktails at home
When you want to begin with one base rather than a long ingredient list.
- Start with preference
- Choose one element to lead: citrus, bubbles, bitterness or sweetness.
- What to check
- Before mixing, check the base’s ABV and sweetness, recipe measures, ice and glass guidance.
See the cocktail guide →
08
On a day you are not drinking
When you want to keep the table’s mood while choosing no alcohol.
- Start with preference
- Pick a flavour direction: fruit, tea, spice, bitterness or carbonation.
- What to check
- Do not rely on “alcohol-free” wording alone; check the ingredients and ABV statement on the product page.
Explore alcohol-free drinks →
