Yukiyazuki Sparkling, made by Yukihana Lamy and Meiri Shurui, has won silver at IWC2025. To mark the award and the best result in the series so far, a limited edition goes on sale on 19 December (Fri) at 16:00!
Yukiyazuki Sparkling, made by Yukihana Lamy and Meiri Shurui, has won silver at IWC2025. To mark the award and the best result in the series so far, a limited edition goes on sale on 19 December (Fri) at 16:00!
The Yukiyazuki Sparkling Celebration Model is a one-time special edition. It builds on the sake that won silver at IWC2025 and refines it further into a finer, more delicate bottle.
Yukihana Lamy, a VTuber with hololive (run by COVER Corporation), wanted to brew her own sake from scratch. With full support from Meiri Shurui, she launched Lamy's Sake Brewing Project in February 2021.
Yukiyazuki Sparkling, released by the project in 2024, won silver at the 2025 International Wine Challenge (IWC) in London, one of the largest wine and sake competitions in the world. It is the best result for the Yukiyazuki series so far. With this award, all three Yukiyazuki entries have now won IWC medals, a "triple crown" for the series.
The Celebration Model was made to mark the silver medal and the triple crown, and is available this time only. It keeps the character of the award-winning Yukiyazuki Sparkling and takes it a step further, for a finer, more delicate sake.
[About Yukiyazuki Sparkling Celebration Model]
This special edition came from a wish to share the joy of the IWC2025 silver medal with every fan. The label is again by Abara Heiki, the illustrator of the Yukiyazuki series. It shows Yukihana Lamy in a pink dress on her way to the awards ceremony, tasting the winning sake. We hope you enjoy this limited, commemorative Yukiyazuki.
[How Yukiyazuki Sparkling Celebration Model tastes]
"I want people who are new to sake, and even people who don't usually like it, to enjoy it easily." Yukihana Lamy started the project with that idea, and Yukiyazuki Sparkling was the result.
The aim was to lower the alcohol while keeping a true sake flavour. Bubbles made naturally by the yeast are sealed straight into the bottle, and at 13%, low for sake, it is easy for newcomers to drink.
[What is the IWC (International Wine Challenge)?]
The IWC is held in London every year and is one of the largest wine and sake competitions in the world. Since its SAKE category was added in 2007, it has become a key gateway for sake going abroad and a highly influential sake competition.
At IWC2025, 1,476 sakes were entered across 10 classes in the SAKE category and tasted by 70 judges from 18 countries. All judging is blind (labels hidden), so nothing but flavour affects the scores. Yukiyazuki Sparkling was entered in the Sparkling class and won silver.
[IWC tasting notes]
Tasting Notes
Peach, Banana, Mango, Citrus zest. mixed fruit juice pot, Subtle style combination. Clotted cream.
(Aromas of peach, banana, mango and citrus peel, layered like a mixed fruit juice. Delicate and well balanced overall, with a smooth, clotted-cream richness.)
Reference:
https://www.internationalwinechallenge.com/canopy/beverage_details?sid=20935
[About Lamy's Sake Brewing Project]
A joint project by Yukihana Lamy and Meiri Shurui that aims to bring the appeal of sake to the world. Yukihana Lamy designed Yukiyazuki from scratch and chose every element herself: the rice, the polishing ratio, the yeast and the alcohol content. The results: bronze at IWC2022 and IWC2023, and silver at IWC2025. All three models have won medals, completing a "triple crown", and the project is well regarded outside Japan.
[Product details]
◆Name: Yukiyazuki Sparkling Celebration Model
◆Price: 720ml, to be announced
◆Type: Sake
◆Alcohol: 13%
◆Label illustration: Abara Heiki
◆On sale: 19 December 2025 (Fri), 16:00 
[About Meiri Shurui Co., Ltd.]
A brewery that has been running since the Edo period. It makes sake, umeshu, shochu, gin, vodka, liqueurs and more, and sells them in Japan and overseas.
Under its motto of pursuing "clear and honest profit", the company aims to bring richer lives and more smiles to its customers through its drinks.
https://meirishurui.com
■ About Yukihana Lamy
A fifth-generation hololive member and the young lady of the snow clan, who lives in a remote silver-white land.
Moved by hololive streams full of smiles and colour, she left home with her partner Daifuku.
Earnest, but a little naive about the world and somewhat airheaded.
YouTube：https://www.youtube.com/@YukihanaLamy
X：https://x.com/yukihanalamy
■ About hololive
hololive is a group of female VTubers under hololive production. Alongside streaming, mainly on YouTube, its activities have grown to include planning and running gaming events and producing music artists who have reached the Billboard JAPAN Hot 100. Each member brings her own personality to both the virtual and the real world.
• hololive official website: https://hololive.hololivepro.com/
• hololive official YouTube: https://www.youtube.com/@hololive/
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